| Content Marketing | |
| Ebooks | Educate and inform |
| White papers | Provide in-depth information on a topic |
| Webinars | Educate and inform customers and prospects |
| Case Studies | Showcase the benefits of your products and services |
| Communications | |
| Blog posts | Share news, updates, and insights |
| Op-eds | Share your opinion on digital health or healthcare transformation |
| Press Releases | Announce a new product, service or partnership |
| Speeches | Share your expertise at an industry event |
| Talking Points | Provide guidance to employees on how to communicate about your organisation |
| Podcasts | Share your expertise in an audio format |
| Social Media | Connect with stakeholders online |